{"id":589,"date":"2018-02-11T09:00:29","date_gmt":"2018-02-11T09:00:29","guid":{"rendered":"http:\/\/websgalicia.es\/blog\/?p=589"},"modified":"2018-02-12T08:38:29","modified_gmt":"2018-02-12T08:38:29","slug":"como-crear-un-portal-de-e-commerce-o-tienda-online","status":"publish","type":"post","link":"https:\/\/websgalicia.es\/blog\/como-crear-un-portal-de-e-commerce-o-tienda-online\/","title":{"rendered":"C\u00f3mo crear un portal de e-commerce o tienda online"},"content":{"rendered":"<p>Emprender con una tienda <em>online<\/em> es una buena idea en los tiempos que corren, con datos de crecimiento de un 25% en Espa\u00f1a. No obstante, <b>es necesario conocer las plataformas disponibles en el mercado a la hora de montar una tienda de comercio electr\u00f3nico.<\/b><\/p>\n<p>Para crear una tienda <em>online<\/em> es importante tener claros aspectos como el modelo de negocio y el plan de log\u00edstica. Sin embargo, no podemos olvidarnos de la parte m\u00e1s t\u00e9cnica <b>\u00bfQu\u00e9 plataforma vamos a utilizar para crear y gestionar nuestro portal de <em>e-commerce<\/em>? <\/b>En este art\u00edculo presentamos las <b>plataformas y herramientas m\u00e1s populares para crear una tienda <em>online,<\/em><\/b>\u00a0haciendo especial hincapi\u00e9 en versiones <em>open source<\/em>.<\/p>\n<p>Existen muchas alternativas a la hora de escoger una plataforma de <em>e-commerce<\/em>, cada cual con sus ventajas y desventajas. Debes valorar <b>cu\u00e1les son las principales caracter\u00edsticas de tu portal de <em>e-commerce<\/em> y los recursos de los que dispones para escoger la plataforma que mejor se adecua a tus necesidades. <\/b><\/p>\n<h2>Magento<\/h2>\n<p><b>Magento es una de las plataformas para <em>e-commerce<\/em> m\u00e1s popular<\/b>. Existen distintas versiones de esta herramienta:\u00a0Community Edition, que es la versi\u00f3n <em>open source<\/em> de la plataforma, otra versi\u00f3n llamada\u00a0Enterprise, m\u00e1s\u00a0completa y avanzada, y utilizada por importantes compa\u00f1\u00edas como Nike por ejemplo, y, finalmente, la versi\u00f3n hospedada, llamada Go y\u00a0con servicio de soporte para peque\u00f1os y medianos comercios.<\/p>\n<p><b>La versi\u00f3n libre de Magento es sin duda la preferida para muchos profesionales que se est\u00e1n introduciendo en el mundo del comercio electr\u00f3nico<\/b>. Si eres un principiante te aconsejamos que comiences con esta versi\u00f3n gratuita de la plataforma, que no por ser gratuita es limitada. Aunque no tenga algunas funcionalidades que se reservan para la versi\u00f3n de pago, la Community Edition de Magento \u00a0ofrece funciones de <b>anal\u00edtica, monitorizaci\u00f3n, control de env\u00edos, opciones de pago, SEO, cupones, \u00a0promociones y <em>mobile commerce<\/em>. <\/b><\/p>\n<p>Muchos se ven ante la necesidad de contratar un dise\u00f1ador o desarrollador para poner su plataforma a punto. Si prefieres no tener que preocuparte por este aspecto, ni contratar a nadie, lo mejor entonces es escoger la versi\u00f3n hospedada, ideal para pymes.<\/p>\n<p>Entre las ventajas de esta plataforma, adem\u00e1s de ser de c\u00f3digo abierto resalta que, debido tambi\u00e9n a su car\u00e1cter libre, miembros de la comunidad crean <em>add-ons<\/em> descargables de forma gratuita, adem\u00e1s de ser gratis la descarga, de incluir funcionalidades de marketing incluidas, un gestor de clientes y pedidos y ser una herramienta apta para comercio m\u00f3vil.<\/p>\n<h2>Shopify<\/h2>\n<p><b>Shopify es una popular plataforma de <em>e-commerce<\/em> especialmente valorada por dise\u00f1adores y consumidores finales. <\/b>Por un lado, permite implementar \u00a0dise\u00f1os y plantillas personalizadas con gran facilidad. Por otro lado, cuenta con una intuitiva y atractiva interfaz llena de funcionalidades. Hay que recordar, no obstante, que esta opci\u00f3n es de pago (tras un periodo de prueba de 14 d\u00edas, el precio oscila entre 29 y 179 d\u00f3lares al mes).<\/p>\n<p><b>Se trata de un servicio <em>cloud<\/em>.<\/b> Nuestra tienda <em>online<\/em> se aloja en los servidores de Shopify, haciendo que ellos se ocupen de todas las cuestiones relativas a la seguridad. Cosa que nos quita muchos dolores de cabeza en tema de pagos <em>online<\/em>. Tambi\u00e9n permite gestionar devoluciones.<\/p>\n<p>Algunas de las <b>ventajas de Shopify <\/b>son la disponibilidad de plantillas b\u00e1sicas gratuitas; el hecho de que las plantillas sean de dise\u00f1o <em>responsive<\/em>, lo que permite a lus clientes comprar desde cualquier dispositivo; que facilita\u00a0gran cantidad de datos sobre tus consumidores, permiti\u00e9ndote segmentarlos en grupos; por otro lado, su CMS integrado facilita la actualizaci\u00f3n del contenido en el portal de <em>e-commerce<\/em>; es compatible con la mayor\u00eda de formas de pago <em>online<\/em>; incluye herramientas de marketing (c\u00f3digos de descuento, integraci\u00f3n con redes sociales y con MailChimp, opciones de SEO\u2026).<\/p>\n<h2>Prestashop<\/h2>\n<p><b>Volviendo a las plataformas <em>e-commerce<\/em> de c\u00f3digo abierto hay que destacar a Prestashop<\/b>. Esta herramienta es conocida por su potente gestor de contenidos que adem\u00e1s es de muy f\u00e1cil manejo. Tambi\u00e9n ofrece\u00a0 funcionalidades relativas a la log\u00edstica, facturaci\u00f3n, estad\u00edsticas y conversi\u00f3n. Se trata de\u00a0una buena opci\u00f3n si queremos conseguir un CMS de<em> e-commerce<\/em> est\u00e1ndar de f\u00e1cil instalaci\u00f3n. No obstante, el asunto se complicar\u00e1 si queremos personalizarlo. Por eso, suele ser <b>una opci\u00f3n escogida por negocios est\u00e1ndar con productos est\u00e1ndar.\u00a0<\/b><\/p>\n<p>Entre las ventajas de\u00a0Prestashop destaca su f\u00e1cil instalaci\u00f3n y uso de su versi\u00f3n b\u00e1sica; la posibilidad de personalizaci\u00f3n avanzada; el incorporar un gestor de contenidos (CMS) potente e intuitivo y herramientas de marketing y, por \u00faltimo, ser una plataforma muy recomendable para SEO: Prestashop posiciona bien de forma natural.<\/p>\n<p>M\u00e1s all\u00e1 de las opciones comentadas, existen muchas m\u00e1s plataformas para comercio electr\u00f3nico como son Zencart, Virtuemart, osCommerce, Volusion, Xcart, etc. Lo ideal es\u00a0<b>comenzar con una plataforma <em>open source<\/em> de uso gratuito para iniciarte en el mundo del <em>e-commerce<\/em><\/b>. Una vez conozcas bien el negocio, ser\u00e1s capaz de decantarte por la herramienta m\u00e1s adecuada.<\/p>\n<p>&nbsp;<\/p>\n<p><em>El autor de este art\u00edculo es Markos Goikolea, responsable de videomarketing de la escuela de negocios de innovaci\u00f3n y emprendedores\u00a0<a href=\"http:\/\/www.iebschool.com\/\" target=\"_blank\" rel=\"noopener\">IEBS.<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Emprender con una tienda online es una buena idea en los tiempos que corren, con datos de crecimiento de un 25% en Espa\u00f1a. No obstante, es necesario conocer las plataformas disponibles en el mercado a la hora de montar una tienda de comercio electr\u00f3nico. Para crear una tienda online es importante tener claros aspectos como [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":2040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tienda-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear un portal de e-commerce o tienda online - El blog de Websgalicia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/websgalicia.es\/blog\/como-crear-un-portal-de-e-commerce-o-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear un portal de e-commerce o tienda online - El blog de Websgalicia\" \/>\n<meta property=\"og:description\" content=\"Emprender con una tienda online es una buena idea en los tiempos que corren, con datos de crecimiento de un 25% en Espa\u00f1a. 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